McGraw-Hill Marketing Information Center vertical file, 1948-1991.

  1. Resources
  2. View Resource

ArchivalResource

McGraw-Hill Marketing Information Center vertical file, 1948-1991.

http://www.worldcat.org/oclc/182747200

This large vertical file, compiled and indexed by the McGraw-Hill Marketing Information Center (MIC), contains published articles, books, research studies, speech transcripts, and other materials on the subjects of marketing, sales, advertising, and corporate governance. Material was gathered from about 125 sources, chiefly regularly-published administration, advertising, and marketing periodicals.

72,900 items 121.5 lin. ft.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 6943401

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 2 Entities related to this resource.

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Marketing Information Center (McGraw-Hill Publications Company)

http://n2t.net/ark:/99166/w64b97kf (corporateBody)

Established in 1948 as a sales service for customers of the McGraw-Hill Publications Company. It was maintained through 1991. From the description of McGraw-Hill Marketing Information Center vertical file, 1948-1991. (Duke University Library). WorldCat record id: 182747200 ...